Dezeen Jobs

Case Furniture is seeking a marketing executive to join its team in London.

Overview

This is a key role within our growing omnichannel retail and trade business. The marketing executive will be responsible for developing and executing marketing strategies across various platforms and bringing key marketing tasks in-house.

This role requires a highly organised, creative, and data-driven individual with a strong understanding of digital marketing and a passion for building brand awareness and driving sales.

Key responsibilities

Community management:

• develop and implement comprehensive social media strategies to increase engagement, brand reach, and conversions across Instagram, Facebook, LinkedIn, Pinterest and YouTube
• actively engage with online communities and manage user-generated content through likes, comments, reposts, and other community management techniques
• conduct thorough competitor analysis to identify trends, best practices, and opportunities for differentiation

Campaign planning and execution:

• own the marketing content calendar, generating creative ideas and selecting appropriate content for various campaigns
• plan, execute, and analyse marketing campaigns for seasonal sales, product launches and collaborations across multiple channels (digital, social, email, online and offline advertising)
• collaborate with internal teams and external stakeholders to ensure seamless integration of marketing activities with broader business objectives, PR and other corporate initiatives

Content creation and management:

• brief content creators (internal or external) on campaign requirements and organic content needs
• ensure brand consistency across all marketing materials and touchpoints
• manage the creation of SEO-optimised content, including blog posts, newsletters, and website copy
• maintain an organised library of creative assets, ensuring easy access and proper version control

Performance monitoring and reporting:

• track, analyse, and report on the performance of marketing initiatives, providing actionable insights for optimisation and continuous improvement
• monitoring brand mentions and competitor activities
• help manage affiliate and PR marketing requests
• review customer reviews and survey results to feed into reports and customer insights

Trade marketing and support:

• provide support for trade and event marketing activities, as required
• proactively looking for unique ways to market our products e.g. sponsorships and giveaways
• supporting photoshoots, influencer briefs

Skills and experience:

• proven experience (two to three years) in a marketing role, with a strong emphasis on digital marketing
• excellent written and verbal communication skills
• exceptional organisational skills and the ability to manage multiple projects and deadlines effectively
• creative thinking with a strong attention to detail
• a keen understanding of current marketing trends and the ability to identify opportunities for the business
• experience with social media management tools, analytics platforms, and SEO best practices

Personal attributes:

• proactive and results-oriented
• passionate about marketing and brand building
• adaptable and able to thrive in a fast-paced environment
• strong work ethic and a positive attitude
• ability to work independently and as part of a team.

www.casefurniture.com

• Applications have closed.