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London, UK
Marketing and PR executive
at Equals Consulting

Equals Consulting is looking for a marketing and PR executive to join its team in London.

About us

Equals is a dynamic and forward-thinking company providing cost and project management consultancy services in the construction industry. We are seeking a talented marketing and PR executive with a strong focus on digital marketing and public relations to join our team. This is an exciting opportunity for someone who can work independently and has a passion for both digital strategies and PR initiatives.

Role overview

As a marketing and PR executive, you will play a key role in developing and executing both digital marketing strategies and PR campaigns to elevate our brand’s online presence and reputation. A self starter and able to work independently, you will collaborate closely with the technical team to manage multi-channel campaigns, enhance our public image, engage our target audience, and support business growth through effective storytelling and online promotion. You will also assist with CRM.

Key responsibilities

Digital marketing:

  • develop, execute, and manage digital marketing campaigns across social media, email, SEO and PPC channels
  • create, curate, and optimise digital content for websites, blogs, and social media platforms
  • monitor and analyse digital campaign performance using tools like Google Analytics and SEMrush, recommending improvements where necessary
  • manage social media accounts, including content creation, scheduling, and community engagement
  • assist with PPC campaign management, ensuring high ROI and alignment with overall marketing goals
  • conduct market research to identify digital trends and insights, adjusting strategies accordingly
  • support the planning and promotion of virtual events, webinars, and online campaigns

Public relations:

  • develop and implement a comprehensive PR strategy to enhance brand visibility and reputation
  • build and maintain strong relationships with media outlets, journalists, and influencers
  • write and distribute press releases, media kits, and other PR materials to ensure consistent and positive brand messaging
  • monitor media coverage and manage media inquiries to respond appropriately and in a timely manner
  • plan and execute PR events, launches, and media briefings both online and in-person
  • collaborate with internal teams to align PR messaging with marketing efforts
  • identify and leverage PR opportunities, including awards, partnerships, and industry events, to position the company as a thought leader

Customer relationship management (CRM):

  • implement and manage a CRM system to track customer interactions, segment audiences, and automate communications
  • develop and implement CRM campaigns to improve customer retention, loyalty, and lifetime value
  • analyse customer data to inform personalized marketing strategies and optimize communications across channels
  • create and manage targeted email campaigns to nurture leads, engage customers, and promote new products or services
  • collaborate with technical teams to ensure customer feedback is incorporated into CRM strategies
  • monitor and report on the effectiveness of CRM initiatives, adjusting approaches as needed to achieve desired outcomes

Key requirements:

  • some experience in both digital marketing and public relations, preferably in a similar role
  • strong understanding of digital marketing platforms, including social media management tools, Google Analytics and SEO/SEM strategies
  • semonstrated success in managing PR campaigns and building media relationships
  • excellent written and verbal communication skills, with a talent for crafting compelling content and press materials
  • ereative thinker with a passion for storytelling and brand positioning.
    Strong analytical skills with the ability to interpret data and optimize campaign performance
  • experience in organising and promoting events (both digital and in-person) would be beneficial
  • knowledge of digital PR tools and techniques is a plus.
    A degree in Marketing, Communications, PR, or a related field would be beneficial.

Submit your CV and cover letter via the apply for job button below.

www.equalsconsulting.com

Salary: £40,000 - £45,000

This position is only available to applicants based in the United Kingdom