London, UK
Marketing and PR executive
at Equals Consulting
Equals Consulting is looking for a marketing and PR executive to join its team in London.
About us
Equals is a dynamic and forward-thinking company providing cost and project management consultancy services in the construction industry. We are seeking a talented marketing and PR executive with a strong focus on digital marketing and public relations to join our team. This is an exciting opportunity for someone who can work independently and has a passion for both digital strategies and PR initiatives.
Role overview
As a marketing and PR executive, you will play a key role in developing and executing both digital marketing strategies and PR campaigns to elevate our brand’s online presence and reputation. A self starter and able to work independently, you will collaborate closely with the technical team to manage multi-channel campaigns, enhance our public image, engage our target audience, and support business growth through effective storytelling and online promotion. You will also assist with CRM.
Key responsibilities
Digital marketing:
- develop, execute, and manage digital marketing campaigns across social media, email, SEO and PPC channels
- create, curate, and optimise digital content for websites, blogs, and social media platforms
- monitor and analyse digital campaign performance using tools like Google Analytics and SEMrush, recommending improvements where necessary
- manage social media accounts, including content creation, scheduling, and community engagement
- assist with PPC campaign management, ensuring high ROI and alignment with overall marketing goals
- conduct market research to identify digital trends and insights, adjusting strategies accordingly
- support the planning and promotion of virtual events, webinars, and online campaigns
Public relations:
- develop and implement a comprehensive PR strategy to enhance brand visibility and reputation
- build and maintain strong relationships with media outlets, journalists, and influencers
- write and distribute press releases, media kits, and other PR materials to ensure consistent and positive brand messaging
- monitor media coverage and manage media inquiries to respond appropriately and in a timely manner
- plan and execute PR events, launches, and media briefings both online and in-person
- collaborate with internal teams to align PR messaging with marketing efforts
- identify and leverage PR opportunities, including awards, partnerships, and industry events, to position the company as a thought leader
Customer relationship management (CRM):
- implement and manage a CRM system to track customer interactions, segment audiences, and automate communications
- develop and implement CRM campaigns to improve customer retention, loyalty, and lifetime value
- analyse customer data to inform personalized marketing strategies and optimize communications across channels
- create and manage targeted email campaigns to nurture leads, engage customers, and promote new products or services
- collaborate with technical teams to ensure customer feedback is incorporated into CRM strategies
- monitor and report on the effectiveness of CRM initiatives, adjusting approaches as needed to achieve desired outcomes
Key requirements:
- some experience in both digital marketing and public relations, preferably in a similar role
- strong understanding of digital marketing platforms, including social media management tools, Google Analytics and SEO/SEM strategies
- semonstrated success in managing PR campaigns and building media relationships
- excellent written and verbal communication skills, with a talent for crafting compelling content and press materials
- ereative thinker with a passion for storytelling and brand positioning.
Strong analytical skills with the ability to interpret data and optimize campaign performance - experience in organising and promoting events (both digital and in-person) would be beneficial
- knowledge of digital PR tools and techniques is a plus.
A degree in Marketing, Communications, PR, or a related field would be beneficial.
Submit your CV and cover letter via the apply for job button below.
This position is only available to applicants based in the United Kingdom