Dezeen Jobs

Pencil and Brick is hiring a marketing and content manager to join its team in London.

Particulars:

• salary: £35k to £40k depending on appropriate experience. £40k is upper limit for this offer
• working location: remote, although brownie points for (being able to) regular work in Brick Lane office, London
• contract type: PAYE Employment, full time five days per week (we will consider three day and four day/per week options)
• full time hours: 40 hours/week, Monday to Friday. Flexible with common hours 9am to 6pm
• probation period: six months (for manager role)

Employee benefits:

• 30 days Leave inc BH
• loyalty/long service additional days off
• phone/tablet/bike business-use contributions
• four per cent employer pension contribution
• enhanced sick and compassionate leave.
• start date: ASAP, though we’ll wait for the right person

Example career progression path:

• marketing and content manager
• marketing and PR manager
• associate
• head of marketing

Who we are

We are a design and build architect-led business, who specialise in home improvement works pre-dominantly for the north and east London private residential market. Our designs and our builds are award winning. We work from our office near Brick Lane, Shoreditch.

The situation

You would join us to prepare and launch a new phase in our business. We have a new website that has been designed and prepared – it is ready to be tweaked and filled; we want to establish our tones of voice, our authority and expertise in the home improvement world, and want to be the go-to source for answering home improvement questions in North and East London. The role will start heavily geared toward content strategy and creation culminating in the launch of our new website within approx four weeks of the role being filled, and then the role will mellow into a long-term marketing and content manager.

The role

We are looking for a special swiss army knife, centered on developing our exciting growing business.

This person won’t just ‘do the job’ but will amplify the culture of Pencil and Brick and be a steadying presence as we scale. The successful candidate will be versatile, a keen professional who will predominantly take charge of our content marketing production and publication, who can manage our website and instagram, who will coordinate our sales inquiries and extract business intelligence insights from collected data. Ideally the candidate will show experience with the private residential / architectural home improvement market, with marketing content creation, with SEO performance and a keen attraction to data insights, analytics, management and creating-then-delivering marketing and business development strategies off the back of this data.

Who we are looking for

We are looking for an experienced content marketing professional with advanced English writing skills to join us. The ideal candidate will have extensive demonstrable skills in the world of SEO, copywriting, interviewing, being proactive, being exceptional at accuracy, and having a keen understanding of writing for our target audience – 35yo to 55yo homeowners in East and North London wishing to spend £150k to £1m on home improvement works.

The job will predominantly revolve around the new website home-improvement content generation, tracking organic traffic/usage/conversions, driving sales enquiries, and assisting with sales enquiries administration and analytics.

Performance will be measured by:

• your ability to create strategies, content and activities that identifiably attracts quality architectural project leads
• the quality and quantity by which you raise our profile with home owners and the industry
• other successes in supporting our growing business.

Your ideal natural qualities will include:

• team-focused individual with emotional and social intelligence
• strength in follow-through, organisation, and perseverance
• grounded, authentic communicator who can handle a founder-led company
• strong in self-regulation (measured, not reactive) and adaptable humility
• appreciates aesthetics and quality, but doesn’t need to always lead

Key responsibilities

Content creation:

• write engaging project case studies, highlighting the unique aspects of our design and build process
• produce informative “how-to” guides and articles, establishing us as industry experts
• craft compelling website copy and social media content
• develop and write features, house stories and profiles for our website
• ensure content is well-written, easy to follow, and free of spelling and grammatical mistakes
• create unique, helpful, reliable and people-first content

Requirements:

• exceptional written and verbal communication skills in English, with a proven ability to craft compelling copy
• ability to adapt writing style to different platforms and audiences
• experience managing social media platforms, particularly Instagram
• ability to analyse content performance and use data to inform content strategy
• a strong understanding of Pencil and Brick’s brand, target audience and services

Brand voice and messaging:

• develop and refine our brand’s tone of voice and terminology, ensuring consistency across all platforms
• create and maintain comprehensive brand guidelines for content creation

Website and digital presence:

• contribute to website development and optimisation, ensuring content is customer-friendly
• manage and grow our Instagram account with proactive content planning and execution

 Collaboration:

• collaborate closely with our design and construction teams to gather content and insights
• proactively identify content opportunities within the company’s projects and activities

SEO implementation:

• implement SEO best practices in content creation, including keyword research and on-page optimisation
• anticipate readers’ search terms and write with them in mind
• create descriptive URLs containing relevant words
• utilise SEO tools to monitor and improve website performance
• requirements: eperience implementing SEO principles within content creation

 Admin:

• be accountable for the neat, complete and effective management of marketing and sales data, especially in Google Drive/Sheets and Monday.com
• aid in other areas in the business as needed

Requirements:

• commits to reading and implementing the inbound marketing philosophy and methods of “they ask, you answer” by Marcus Sheridan
• at least two years of relevant experience in copywriting and content marketing creation, ideally (but not essential) within the architecture, design, or construction industry (or related high-end service industry)
• strong organisational and time-management skills, with the ability to manage multiple projects and deadlines
• proficiency in Google Workspace (or transferable skills from Microsoft Office)
• a keen eye for detail and a passion for quality
• ability to work independently and collaboratively
• a strong understanding of architecture, design, and construction principles, and the ability to research and learn about related subjects
• legal right to work in the UK (sponsorship not available)
• degree-level education is desirable

Systems we use

• Google Docs, Sheets, Slides – document writing/creation
• Google Drive – filing system
• Google Analytics – website visitor stats
• Monday.com – database
• MacOS – computer types + OS
• WordPress – website CMS
• Fresh Projects – time + budget task management
• Grammarly – text quality checking and refinement
• Gemini Advanced + ChatGPT Plus – AI

The hiring process:

• you apply via the Monday.com Form only
• we create a longlist and we email everyone
• the longlist candidates fill out psychometric questionnaire
• longlist videocall interviews
• shortlist in-person interviews
• job offered and all notified

As part of our commitment to building a collaborative and values-aligned team, shortlisted candidates will be asked to complete a short psychometric questionnaire before the interview stage.

How to apply:

• fill out Monday form here
• we will email you
• we plan to work fairly fast to fill this role, so that we can launch our website sooner rather than later. We’re not in a rush, but time matters
• only shortlisted candidates will have feedback from us
• as a way of respecting your precious time, we’ll keep longlisting questions simple and short and only ask you to invest more in this application if you’re longlisted or shortlisted

www.pencilandbrick.co.uk