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Shanghai, China
Senior brand manager
at Stellar Works

Stellar Works is seeking a senior brand manager to join its firm in Shanghai, China.

Work scope:

  • promote the brand and raise its awareness, help to increase the sale of company’s production; control, maintain and update the brand image globally
  • identify and determine strong communication strategies and plan based on market and consumer insights, including market trend, customer profile, key messages, etc.
  • work with media agency to recommend marketing management on media policies development for maximum effectiveness
  • manage and maintain media budgets along with implement authorised plans
  • craft and implement a comprehensive and innovative digital marketing strategy across all digital touch points such as web, mobile, search, social, data management, etc.
  • build capability to accelerate skills and capabilities of digital/social team in rich and dynamically changing world of communication
  • liaise and organise proper communications and information exchange systems with: product development, sales, satellites offices
  • collaborate and ensure deliverables from creative directors
  • manage the yearly calendar of marketing activities (design fairs, trade shows, dealer’s openings, etc.)
  • develop collaborations with other brands
  • strategise, develop and manage the development of new collaterals and other content (website, video, print, digital, copywriting, etc)
  • develop new ideas for achieving company’s goals

Qualifications:

  • bachelor degree with major in marketing or sales is preferred
  • at least 8-10 years working experience in furniture/ fashion/FMCG industry with an international brand/marketing/sales background is preferred
  • strong passion to build brand and achieve business goals with high levels of energy and self motivation
  • strong written and verbal communication skills in English and good working knowledge on office system
  • highly motivated individual, quick learner, adaptable, energetic, enthusiastic ,team oriented
  • a high degree of personal presence with good influencing and strong social skills (conflict negotiation, work under pressure)
  • prefer in furniture industry is a must
  • business traveling is required

www.stellarworks.com