London, UK
Digital marketing manager
at Tom Dixon
Tom Dixon is looking for a digital marketing manager to join its team in London.
As digital marketing manager, your role will be to increase brand awareness in key markets and drive traffic to and therefore deliver revenue from the digital and physical spaces the brand owns and operates, which may include partner and joint venture locations.
Excelling in digital has become the driving force in many brands’ growth strategies and Tom Dixon is no exception. You will be the key driver of this growth by developing and managing digital marketing campaigns with the aim of both winning new customers and, perhaps more importantly, maximising our customer retention and lifetime value.
This is a full-time role based in London and reports into the global head of ecommerce.
Our story
Established in 2002, Tom Dixon is a British design and manufacturing brand with a commitment to innovation. We design, develop and sell extraordinary objects and spaces for everyday use, including lighting, furniture and interiors.
The company has a well-established global customer base which has achieved double-digit growth over recent years and is set to continue this trend over the next five years.
The company has offices in London, Milan, New York and Hong Kong, and launches new collections bi-annually at the Milan Furniture Fair and Maison in Paris. Our extraordinary new head office is located at 1 Bagley Walk, Kings Cross, London, N1C 4PQ. More information about us can be found at www.tomdixon.net.
About the role
Day to day responsibility for managing the global digital marketing and acquisition strategies both directly and through agency partners.
More specifically you will be responsible for:
- the numbers – P+L responsibility for global digital marketing and to deliver budgeted profitability by maximising trading strategies in line with the marketing plan and trading calendar. You will analyse and report sales as well as plan and forecast spend, revenue and sessions and further KPIs from paid channels
- digital marketing mix – responsible for developing, influencing and managing an online marketing strategy to increase both traffic and retention and ultimately conversion for PPC, email, social and affiliates. You will own the relationship with and manage the performance of our digital marketing agency. You will work closely with the digital communication manager and the ecommerce team to ensure all communication campaigns are aligned and commercial objectives can be met
- customer loyalty – develop and create innovative ways to engage existing users and customers and increase ‘lifetime’. Together with the digital communication manager and the ecommerce team, you will implement our new digital marketing platform and deliver exponential growth following the successful launch
- 3rd party online channels – be accountable for the strategy and execution for Amazon and key e’tail customers in order to maximize sales and deliver a first class user experience and as such you will be expected to work collaboratively with cross-functional teams, agency and internal stakeholders to deliver results
About you
More specifically:
- at least three years’ experience in a similar role or in an agency-based role
- proven track record managing digital channel ROI and delivering profitability for brand
- experience managing PPC, email marketing, paid social and affiliate programmes either directly or through 3rd parties or agencies, with a proven ability when managing agencies to deliver results
- strong analytical skills and the ability to make commercially focussed decisions
- strong understanding of current online marketing concepts, strategy and best practice
- superb communication skills. You naturally ignite great rapport with people and adapt your style to all levels and can influence cross-functional teams within an organisation
- ability to prioritise multiple tasks in a busy environment
- an entrepreneur mind-set and a can-do attitude. You are motivated by challenges and solutions driven
If this role excites you and what we’re looking for sounds like you, please send your CV, together with a covering letter describing why you think you are the right person for us to Lena Koschek, global head of e-commerce using the ‘apply’ link below.
The closing date for applications is 31 July 2019.
For the right candidate, we will offer a competitive remuneration package alongside the opportunity to build an extraordinary career within one of the world’s leading design agencies and lifestyle brands.
We embrace diversity in all applicant’s backgrounds. The successful applicant must have eligibility to work in the UK.