London, UK
Marketing manager
at Lanserring
LANSERRING is seeking an experienced marketing manager to join its team in London.
LANSERRING designs and manufactures custom-made kitchens, furniture and lifestyle products for discerning clients around the world. With a dedication to design and craftsmanship, LANSERRING offers a truly bespoke concept-to-completion service. Each commission is an opportunity to create something new; a journey, tailored to reflect the tastes and lifestyle of our clients.
The role
Reporting to the directors, you will be responsible for supporting the team in executing, optimising and reporting on digital marketing activities across key acquisition channels. You will also be responsible for developing the visual aesthetic with the design director for the brand and articulating brand values through a generation of new content.
Key responsibilities:
- develop short and long-term strategies for organic as well as paid Social (Instagram, Facebook, Pinterest) & Google activities, plus newsletters events and specific projects
- to manage product launches and the storytelling of design collaborations
- manage all digital channels including Website to ensure content is up to date and “on brand”
- set-up, management, reporting and optimisation of Facebook and Instagram campaigns
- PPC campaigns on Google
- analyse activity results across all touchpoints (Social, Google, newsletter, events, other) to identify issues and improve future performance
- develop hypotheses and analyse findings to recommend solutions that optimise growth channels, overall conversions, and lower overall acquisition costs while driving scale
- implement SEO tasks to maximise organic search rankings with the assistance of consultant
- establish a deep understanding of customer segments informed by data and used to connect the right message to the right customer at the right time
- keep up with latest interior design & luxury industry trends and innovation
- initiate new and creative ideas on how to continue scaling and reach new audiences including development of fresh content
- work collaboratively with the overall team on new brand/category launches, marketing activities and promotional events
- develop presentations for clients and new product launches
- develop narratives surrounding the brand as a whole and the individual product launches
- effectively manage and audit PR agency and direct press relationship with the brand
- present in a knowledgeable and engaging manner about the brand
- manage photoshoots of projects and the styling of the LANSERRING show space to ensure brand image is coherent, compelling and effective
- use evidence from SM to help inform product design
About you:
- a minimum two to three years’ experience in digital marketing
- razor-sharp attention to detail
- a broad understanding and passion for digital marketing channels such as organic and paid social (Focus Facebook & Instagram), PPC, SEO and a strong desire to develop in these areas
- excellent multi-tasking, organisational and analytical skills
- a capacity to meet deadlines both independently and as a part of a team
- loves technology and design, enjoys experimenting with new platforms and solutions to maximize activity efficiencies
- strong and effective communication skills
- advanced Excel skills with strong focus on correlating data sets and commercial forecasting, Adobe Photoshop and InDesign
Benefits:
- private healthcare
- company pension
- competitive salary
- flexible working policy
- 25 days holiday plus bank holidays
- opportunities for travel
- team social events
- training and development opportunities
- critical illness cover
- death in service
To submit your application, please click the ‘apply’ button below.