Loughton, UK
Marketing manager
Media 10 is looking for a marketing manager to join 100% Design in Loughton.
About Us
Established in 2003, Media 10 is the most awarded media and events company in the UK and have a growing portfolio of 30 live events covering design, interiors, lifestyle and construction. As well as Media 10 being specialists in the events sector, the company’s creative flair produces well-established publications and owns a series of award-winning magazines and websites.
We not only enjoy what we do, we love it! We are passionate about delivering the very best results in everything we do and expect our team members to have the same passion.
We are looking for an experienced event marketer with at least two-four years’ experience in a marketing role from assistant marketing manager to a marketing manager position, to join our award-winning 100% Design team.
General overview
The role will be working across one of our established design events 100% Design – 19 – 22 September 2018.
100% Design is the biggest event of the London Design Festival, and its commercial heartbeat since 1995. The show has launched so many careers and brands – from Tom Dixon to Ella Doran – and continues to champion the next generation of design talent.
See the latest design innovation and discover design solutions set to change the way we live and work. No wonder it’s in every designer and architect’s calendar, and attracts talent and tastemakers from around the world.
What is expected of you
Campaign management
- develop in consultation with the GMM integrated vis-prom and exhib-prom marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives
- working with the GMM, to identify and secure essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for your exhibition
- to produce and manage a positive web presence for your exhibition which is easy to find and navigate, and which is regularly updated. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites
- manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
- work with key stakeholders to implement campaign activity
- brief external agencies including creative, digital, PR and media planning agencies to deliver campaign activity against brief
- manage agency campaign implementation and performance against agreed campaign activity
- be responsible for the production and sourcing of all campaign materials
- deliver campaign activity presentations and regular results presentations
Campaign reporting
- ensure each campaign has clear metrics as agreed with the GMM and ensure that campaigns are achieving appropriate return on investment in line with set goals
- carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- work with GMM to understand stakeholder feedback to influence future campaign work
- complete competitor benchmarking for promotional activity and report regularly to GMM
- participate in events and promotional activities necessary to support the promotion of the programme, if required
Stakeholder management
- coordinate campaign activity including website updates, social media activity and PR activity to deliver campaign objectives
- to work at on site at your exhibition, overseeing photography and videography at show and managing specific events within the programme
- develop CRM strategies for each campaign and coordinate CRM activity including communication emails, data pulls etc.
- coordinate event activity at events with the events team
- liaise with the GMM to ensure campaign materials are aligned to overall collateral guidelines
- liaise with the PR and internal communications teams to deliver supporting activity for campaigns as required
General responsibilities
- input to the annual strategic marketing planning process
- to ensure accuracy of marketing materials and be responsible for formal sign off process where required
- adhere to all policies and procedures with regards to budget expenditure, displaying budget control and reporting any variances promptly to the GMM
What you are good at
You are super confident and enjoy being part of a busy and dynamic team. You drive positivity and strive to create a culture of continuous improvement
Leading from the front with a strong work ethic and a great sense of humour you will be able to manage multiple projects and deliver them on time.
- detail, detail, detail
- you strive to do things better
- innovative
- copywriting
- planning and organising
- communicating at all level
- relationship building
- strategic and thinking outside of the box