Remote working, UK
Content marketing specialist
at SketchUp
SketchUp is seeking a content marketing specialist to join its team working remotely in the UK.
Content marketing specialist
Location: UK, part remote
12 month fixed term contract (view to be made permanent)
About SketchUp
SketchUp is one of the most popular 3D modelling and design tools in the world. Today, hundreds of thousands of architects, engineers, contractors, woodworkers, artists, and other creatives use SketchUp Pro, LayOut, and the 3D Warehouse to design everything from transit centres to treehouses and everything in between.
About the role
SketchUp’s Marketing team is looking for a content marketing specialist with robust communication, content creation, and persona-based copywriting skills. An architecture, engineering, or construction degree and some industry experience are critical as this role requires an understanding of and ability to interface with technical AEC workflows. The successful candidate will be a champion for external-facing assets to large, global AEC firms and needs to have an impeccable eye for detail, strong copywriting skills, and an excitement to learn and grow SketchUp’s distinct brand voice.
In this role, you will report to the senior strategic marketing manager and collaborate with an incredibly diverse group of teams, including Content, Events, Analytics, Product, Creative, Marketing Technology, Sales, and Customer Success. You will be an ideal fit if you enjoy learning the latest innovative AEC workflows and love to tell compelling stories through various written and visual content. You have excellent communication and collaboration ability with both leaders and individual contributors and are comfortable using data and insights to anchor your approach. The successful candidate will have education in the AEC industry and/or experience writing content for it.
Responsibilities include:
- deliver new and update existing sales enablement content that is relevant for mid-to large-scale AEC firms. These assets will enable the enterprise sales team to close the initial deal and reinforce value over the subscription term, ultimately influencing retention
- alongside the marketing team’s strategic leadership, support the creation and launch of omnichannel key account marketing campaigns
- collaborate with the reporting manager to capture third-party validation of SketchUp’s unique strengths through blog posts, project, and case studies
- confidently craft thought leadership content that will captivate our core audience and position SketchUp within the broader Trimble ecosystem to showcase its unique strengths
- be able to show the full construction lifecycle’s value by advocating for the Trimble Connected Construction workflow
- understand editorial governance such that created content resonates with mid to large AEC professionals while remaining consistent with our brand voice, style, and tone
- contribute to SketchUp’s persona-based marketing and research. Be a champion of our strategic user personas and a discoverer of trends and industry needs
- support a hands-on approach to engage with SketchUp’s top 50 key account opportunities
- embody the place SketchUp fits in the enterprise workflow and drive home the problems that our product is uniquely capable of solving
Required skills:
- a degree in architecture, engineering, construction or similar disciplines preferred. Or proven experience creating content for these industries
- expert writing and communication skills with experience creating industry-specific thought leadership copy to build brand awareness, and nurture, retain, and convert customers
- experience in communications, marketing, or equivalent experience in product, brand, or consumer marketing desirable but not required
- ability to work within deadlines and move projects forward
- proficiency in organizational communication and project management
- able to confidently research and contribute industry insights and strategic ideas to executable projects
- a willingness to embrace personas and an ability to write on behalf of several different types of customers
- proficiency with the Adobe Creative Suite (InDesign, Photoshop, and Illustrator)
- proficiency with SketchUp or other drawing software desirable
- experience with marketing automation and CRM software platforms, such as Marketo, is a bonus
This role is a one-year fixed-term contract (With a view to being permanent), based in London, UK.
Please submit your application here.
Trimble Navigation Limited is proud to be an equal opportunity and affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D.