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Solus is hiring a social media specialist in Manchester, Birmingham or London, UK.

Overview and objectives of the position:

The Social Media Specialist will lead Solus Ceramics’ social media strategy and implementation across multiple platforms: LinkedIn, Instagram, TikTok and Pinterest. A key focus will be on LinkedIn and Instagram, where the specialist will build people and design-centric communication that fosters a community of architects, designers and corporate partners aligned with our brand values. This person will work closely with our marketing team, balancing creativity with a strategic approach to showcase the brand’s unique offerings across varied audiences.

Key relationships: 

• marketing Department
• showroom Teams at Manchester, Birmingham and Clerkenwell
• Solus Director Team
• Solus Management Team
• internal Head Office Support teams
• external contacts – photographers, videographers, clients and factory partners

Key accountabilities:  
Social Media Strategy Development

• design and implement a cross-platform social media strategy, placing emphasis on people-focused storytelling that reflects Solus’ values and sector focus
• tailor messaging to align with our three key specification departments: A&D (Architectural & Interior Designer), Corporate and Luxury Residential, with sensitivity to international audiences

Platform-Specific Content Creation

• LinkedIn: Create compelling, story-driven content with a focus on people and thought-leadership, aligned with our brand values and positioning
• Instagram: showcase product innovation, design inspiration, and behind-the-scenes moments in a visually curated style, incorporating both photographic and video content
• TikTok: Create trend-responsive, short-form video content that brings the Solus brand to life for younger, creative audiences
• Pinterest: curate visually led boards for mood boarding, surface inspiration, and early-stage material research by architects and designers
• YouTube: produce long-form videos including factory tours, event recaps, client interviews and project documentaries to reinforce Solus’ leadership in design and sustainability

Community engagement and brand voice

• engage actively with our audiences, especially on LinkedIn, building rapport with clients, collaborators and industry figures through comments, reposts, and conversation
• maintain a consistent, warm and professional tone of voice across all channels, embodying our People, Product, Planet ethos

Performance Analysis & Reporting

• monitor platform analytics to assess content performance, audience growth and engagement rates

Cross-Functional Collaboration

• partner with the Marketing, Sales and People teams to craft content that supports internal initiatives, recruitment, project wins and product launches
• collaborate with showroom teams to ensure accurate, inspiring content aligned with our materials and event programme
• work closely with photographers, videographers and creatives to plan, capture, and produce high-quality social-first visual content
• coordinate regular content shoots that balance polished project work with behind-the-scenes, studio, or real-time moments

Qualifications, experience and personal qualities:  

• degree in Marketing, Design or relevant
• proven experience in a social media management role with a focus on LinkedIn and Instagram, ideally within the architecture, design or building materials industry
• proven experience managing social media for a design, architecture or product-focused brand
• strong grasp of LinkedIn strategy, especially for B2B and professional services
• ability to adapt tone and messaging across platforms while maintaining brand coherence
• visual sensibility, with an eye for detail in both design and messaging
• excellent copywriting skills and a natural curiosity about materials, architecture and culture
• experience with content scheduling, analytics tools, and community management
• comfortable briefing and working alongside photographers and video teams to execute campaigns with impact
• familiarity with the Architecture & Design (A&D) industry and knowledge of trends relevant to corporate, luxury residential and international audiences
• experience with LinkedIn content strategies that prioritise community building, brand authority, and industry engagement
• a creative and proactive mindset with a passion for storytelling and visual content
• collaborative and adaptable, with a proactive approach to problem-solving and the ability to work effectively across teams
• exceptional written and visual communication skills, with a people-centric and design-focused approach to content creation and storytelling
• proficiency in social media management and analytics tools
• experience in content creation software (e.g. Adobe Creative Suite)

Language Skills  

• excellent verbal and written English
• knowledge of other languages are an advantage, but not essential

Apply using the ‘apply for job’ button below.

• Applications have closed.