London, UK
Marketing manager (maternity cover)
at Haberdashery London
Haberdashery London is seeking a marketing manager to join its team in London for a period of maternity cover.
Haberdashery London is an award winning London based design studio and lighting brand based in SE10.
We are looking for a marketing manager to provide maternity cover on a one year fixed contract.
Overview
The function of marketing is a cornerstone of Haberdashery’s future development, driving overall brand awareness and contributing to the commercial success of the products and business overall.
This role will work on the collection:
- delivering coordinated campaigns in line with commercial and marketing objectives
- creating and maintaining our sales and marketing assets overall.
A key relationship within this role will be with the sales team, and as such a strong understanding and working relationship is essential.
Key accountabilities
General:
- contribute to overall marketing / promotional strategy and help identify new opportunities
- analyse key marketing metrics linked to digital marketing to inform strategic decisions
- maintain understanding of existing and new digital comms channels and evaluate them to find new opportunities and improve effectiveness and efficiency of existing channels
Assets:
- contribute to the briefing of physical and/or digital marketing assets
- when appropriate/assigned, to oversee the creation of marketing assets ensuring briefed output & timeframes are adhered to reporting back to the department head.
- creation of assets for digital content where appropriate
Content/application:
- creation of digital implement strategy/timeline in line with overall campaign strategy
- preparation of assets for application
- creation/application of digital (and where appropriate physical) marketing content
Sales and marketing literature/platforms:
- creation of/updates to all collection sales and marketing literature and digital platforms – working with the team to ensure consistency across the assets
Brand implementation
- Communicate current brand / visual identity guidelines to department heads for distribution
Ensure all marketing and sales comms adhere to current brand/visual identity guidelines. Including but not limited to:
- sales literature
- sales packaging
- invitations/flyers
- product cards
- sales documentation
- digital communications
Image library/distribution:
- maintain product image/render library for external and internal use, sending updates to stakeholders
- where possible obtain client imagery and rights for distribution
PR:
- respond to press enquiries as appropriate under the direction of the department head
- updates to press packs as required
General:
- contribute to the day to day upkeep of haberdashery’s spaces and participate in wider team/business activities as required
You must be entitled to work in the UK. Salary dependent on experience
We are flexible with this role and would be open to applications for part time and also fixed freelance or employee contracts. Please get in touch to discuss if you have any questions.