London, UK
Design director, brand
at Seymourpowell
Seymourpowell is seeking a design director, brand to join its team in London.
Company background
Seymourpowell is a design and innovation consultancy. Our clients are blue-chip consumer product and FMCG brands across a broad range of sectors and industries including food and drink, beauty and personal care, domestic/household appliances, transportation, consumer electronics, and telecoms. With a strong consumer research, market trends and brand strategy offer, Seymourpowell has a deep heritage in product design and developing game-changing consumer solutions.
The office is located in south west London.
The strategy and the ambition for brand
Seymourpowell has always been cognisant of brand; it has not been a design house with a prescribed signature. SP has always designed to suit and evolve specific brands and to engage with specific audiences. SP has been retained as brand consultants for the last 15 years within FMCG, beverages, fashion, product and retail. The SP perspective has proved to be distinct and valuable as we enable brand owners to move from theory and hypothesis into unique physical products and services that perform and provide better financial returns.
As the world transitions from a broadcast mindset with brand owners communicating en masse to a more narrowcast world of empowered consumers communicating peer-to-peer; old communication based brand models are less relevant. Brand owners need to ‘get real’ and provide new products and services that delight and engage consumers and so earn the right to be used, enjoyed, and recommended.
The SP Brand perspective is about making the future real for our clients and the world; we know that the time is right for us to focus on our unique angle on brand and take ours, and our clients’ businesses, into a brand new future. The elevation of brand within the approach is a key strategic development for the future of current workstreams and the development of new workstreams. Ultimately with people at the centre of our thinking, the lens of Brand creates and defines brand experiences for people in everything we create.
Leveraging the SP brand and the deep, high-level relationships we hold within the world’s leading FMCG companies, our ambition is to make SP as famous for brand as it is for product by 2025.
The role and the ambition
This appointment requires a talented strategic thinker who can help lead Seymourpowell’s creative brand direction. An ambitious, entrepreneurial spirit combined with vision and experience of brand will be required to successfully fulfil this role.
The design director will form part of a seamless relationship between product, foresight and brand at Seymourpowell, working with our team of outstanding strategists and some of the most innovative creative thinkers in the industry.
The person
The core remit for the brand design director is to work with our creative director to lead, motivate and develop a talented branding design team.
We are looking for a brand-savvy design director who has a breadth of experience and track record with FMCG clients and who will bring a creative flair and big picture thinking to the team. The ability to deliver innovative and exciting ideas and turn them into truly inspiring designs is paramount. The successful candidate will have an ambitious and entrepreneurial spirit with a hunger to win pitches and new projects and have the desire and ability to lead projects and a team of designers independently.
The brand design director will have a commitment to perfection.
They will be forward-thinking, able to interpret client briefs and turn them into brilliant creative concepts
A natural motivator, with a drive and curiosity for outstanding design.
Finding inspiration in all environments beyond the expected, and bringing that energy to the table.
Deliver engaging and inspiring presentations with both internal staff and clients alike
Constantly challenge their own capabilities and those of the team and continually strive for better.
Able to confidently navigate and manage more than one project at a time.
They will be working across a variety of brands and categories
Key attributes:
- strong creative skills and the vision to turn briefs into creative results that inspire our clients
- ability to take a creative lead on projects and ownership of client relationships
- pragmatic and forward-thinking
- demonstrate a high level of initiative to work autonomously as well with other team members
- work with our creative director in leading, motivating and inspiring the creative team
- create a symbiotic link with strategic team and product team to develop and present a holistic brand offer to clients
- work alongside our client services function to take briefs and understand task complexities from a client’s perspective and work with them to develop the appropriate processes to fulfil the task
- excellent time and budget management
- actively work with the SP team to promote the SP DNA with our clients, taking and leading role as an advocate and ambassador for the company as a whole from a brand perspective
If this opportunity sounds interesting, get in touch with your CV and portfolio. We would love to hear from you!