London, UK
Group digital designer
at The WorkWell Group
The WorkWell Group is hiring a group digital designer to join its team in London.
Company description
The WorkWell Group (P&D Ltd) is a creative consortium comprised of a sustainable fashion brand, an urban architecture practice and a bespoke property management enterprise. Wellness and sustainability are the fundamental principles underpinning our ethos, with a collaborative and agile approach to our business model. Our brands are inspired by people and the design genius within nature and culture and we create a variety of design products, services and experiences ranging from sustainable clothing to urban spaces for a smarter future.
Our brands:
- DEPLOY
- Harry Dobbs Design
- The WorkWell
- The StayWell
Job description
SME business pioneers seek talented digital media designer to join our dynamic, multi-disciplinary team based in central London.
The applicant must have an excellent graphic design portfolio with solid, hands-on experience and both visual and technical capability in designing and managing e-comms websites (front and backend), digital materials, marketing campaigns and social content, with knowledge of UX and SEO. They will work closely with design, brand marketing, and sales directors to create, execute, manage and maintain each brand’s design identity and content updates across all channels.
This is a great opportunity for those who combine creative vision with technical knowhow and versatile skills to seek growth and challenges in a dynamic entrepreneurial SME environment, whilst working with a professional yet friendly team to strive for ethical practice and sustainable business expansion.
Benefits include a company healthcare package, clothing & boutique retreat staff discounts and flexible working arrangements upon prior agreement. We are an Equal Opportunities Employer and as such treat all applications equally and recruit purely on the basis of skills, experience and merit.
Job criteria:
- mid-weight graphic designer (five years) with strong digital and UX design skills (2D, 3D plus video) and track record in e-commerce front and back end update/management, and knowledge in e-comms product management and CRM integration from luxury/fashion brands
- take direction from directors to design, execute, and coherently bring brand communication, content and campaigns to life with precise aesthetics, crafted graphics and targeted messages in line with Brand DNA/guidelines to carry out across all channels, including: websites features, landing, product, popup pages & e-comms back-end (Shopify); email marketing materials incl. newsletters, invitations, campaigns and promotion; social media content and digital ads/listings; brand decks, templates, brochures, presentation slides/documents, pitches/portfolios, reports/competition boards (B.2B, B2C); typography design, page setting & formatting for publishing; printed matters incl. packaging/labels, postcards/posters, banners/vinyl, point of sale branding, wayfinding signage, etc; photography images, videos/reals, stories/animation; product visualisation/graphics/technical drawings
- analyse/report on SEO/web traffic data to implement/update UX design improvements and HTML coding for websites, mailouts and ads
- produce, edit, re-touch, format and file product, lifestyle and project photography, imagery and videography
- coordinate/organise/upkeep all creative assets and filing including brand guidelines/toolbox/templates, image banks, digital libraries and technical SOP documents
- work as part of a team to assess/enhance the customer experience/journey across all touch-points with updated info/technology and cohesive visual identity & experience/look-feel – both digital and physical
- provide ad-hoc operational support for design projects, customer consultation and events/showroom-studio across the group as required
Profile requirement
The ideal candidate would have five years’ experience with the following emphasis:
- background/training in graphic/digital/web design
- design experience for luxury brands with e-comms
- track record in website design and development, optimisation and management
- up-to-date knowledge for best practice in e-commerce design, ideally on the Shopify platform
- experience in UX design and SEO to drive online engagement/growth
- experience in CRM usage/management with website/marketing data capture/integration
- have a passion for developing design and narrative communication to create exceptional customer experience and engagement at every brand touchpoint
- have a structured approach to thought-process, research analysis, idea development and information organisation to communicate brand identity with coherence and consistency across different mediums, scales, materials and hierarchies
- possess a sophisticated attention for detail and precision for both visual and written content
- possess the ability to collate information and coordinate with multiple team members (internal and/or external) to develop and manage effective design briefing/specification processes to ensure ‘best in category’ design deliverables
- possess an ability to work flexibly, collaboratively, efficiently and accurately to meet deadlines/briefs, delivering results with excellence;
- have a cultivated knowledge of and an interest in fashion, (multi-)culture, architecture, urbanism and holistic sustainability