London, UK
Marketing executive
at General Projects
General Projects is seeking a marketing executive to join its team in London.
General Projects is an award-winning creative real estate investor, developer and operator. For over a decade, we’ve been reimagining real estate, from historic town halls and film studios to creative campuses, workspaces and mixed-use neighbourhoods, always with culture, community and long-term value in mind.
We’re looking for a marketing executive to join our growing team and support the delivery of marketing and communications across our portfolio. This is a hands-on role for someone with commercial real estate experience who understands that great brand storytelling should ultimately support leasing, enquiries and occupancy, while also adding value across the wider development cycle.
The role
Working closely with the marketing director, you’ll help deliver marketing activity across digital platforms, campaigns and on-site activations. The role supports how our digital presence, content and paid activity contribute not only to project enquiries and leasing, but also to agent marketing, investor confidence, project launches and long-term asset positioning.
Key responsibilities:
- support the planning and delivery of marketing campaigns across our portfolio of developments
- help shape and deliver social media content (primarily Meta & LinkedIn) that supports awareness, credibility and enquiry generation
- assist in converting digital engagement into tangible outcomes – enquiries, viewings and leasing conversations in collaboration with agents and internal teams
- manage and update website content with a focus on clarity, usability, discoverability and conversion
- support basic SEO and on-page optimisation for individual assets and locations
- prepare and adapt marketing materials to support agents, investors, partners and internal stakeholders
- help coordinate marketing around key development stages launches, openings and activations
- track performance across digital and paid channels, helping report on engagement, enquiries and assisted conversions
- coordinate with designers, photographers, PR agencies and internal teams
- support events, launches and on-site activations where required
About you:
- one to three years’ experience in a marketing role within commercial real estate, property or the built environment
- an understanding of how marketing supports leasing and enquiries within a developer-led context
- experience using Meta Ads Manager and LinkedIn Campaign Manager
- confident using Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) with the ability to produce and adapt well-considered graphic assets
- strong written communication skills and a good eye for detail
- an eye for design that translates across architecture, placemaking and graphic output
- organised, proactive and comfortable working across multiple projects and stakeholders
- confident using CMS platforms, social tools and basic analytics
- interested in design-led property, placemaking and long-term asset value
Why join us?
- work across a diverse portfolio of commercial and mixed-use developments
- gain experience supporting projects from early positioning through to leasing, activation and occupation
- learn directly from senior leadership in a small, collaborative team
- be part of a developer-led business focused on quality, long-term value and cultural impact
Location: London
Type: full-time
To apply, please send your CV, along with a portfolio and a cover letter outlining your specific relevant experience in commercial real estate marketing and how your work has supported leasing, launches or asset performance.
The salary is dependent on the successful applicant’s experience and qualifications.