London, UK
Trade marketing manager
at Tala
Tala is looking to appoint a dynamic trade marketing manager to join its team in London.
About Tala
Tala is on a mission to be the definitive zero-carbon lighting brand. Founded in 2015, the company is headquartered in East London and operates three global warehouses in Atlanta, Amsterdam and London. Check out our growing community of designers, renovators, and light lovers here @Tala.
Tala combines design, technology, and sustainability principles to create exceptional lighting products. The business works with category-leading design partners in contract and retail channels with a rapidly growing e-commerce channel. Our sights are set on scaling up, which means expanding our international community, product portfolio and team.
Role
We are seeking candidates with a passion for design communication, sustainability, and collaborations. The role’s primary focus will be to promote Tala through commercially driven and targeted marketing campaigns and brand-building activities. The successful candidate will develop and improve our B2B sales funnel and campaigns by working closely with the marketing and sales teams. Your duties will range from targeted lead generation campaigns and retention marketing to international trade shows and retail activations.
We are seeking a natural brand builder that is confident across the marketing mix. The role is based at our London HQ with the opportunity to travel across Europe. This opportunity is an exciting role for an enterprising individual who would like to grow their career with an ambitious company with international expansion.
Responsibilities:
- devise strategic marketing activities to support and accelerate the B2B growth targets
- amplify the reach of crucial marketing calendar activities
- identify brand collaboration opportunities and develop meaningful partner relations
- work closely with our creative and brand team for specific regional product campaigns (ie Germany, Scandinavia, France)
- develop consistent email marketing campaigns for contract and retail customers
- strategically support our key account managers and Tier 1 clients with co-marketing investments
- aid account managers with new customer onboarding process
Required:
- excellent verbal and written communication skills
- commercial experience in ranking campaigns, performance, and deploying budgets with international partners
- five years of industry experience in a similar role
- analytical and data-driven mindset for marketing initiatives
- email marketing experience (e.g. Klaviyo)
- experience in developing and optimising customer journeys, B2B sales funnels, and working closely with business systems and sales teams to affect change
- strong negotiation skills
- a motivated and enthusiastic self-starter
- passion, experience, and curiosity for the design industry
- intermediate Adobe Suite experience
- excellent time management and organisational skills
Desirable:
- European languages (German and French preferable)
- NetSuite ERP and CRM experience
- Shopify+ experience
What to expect:
- competitive salary
- career progression within a high growth start-up
- 25 days annual leave plus public holidays
- opportunity to learn from experienced team members across departments
- beautiful office space and showroom, with excellent social zones holding regular team get-togethers (Covid guidelines permitting)
- flexible home/office working split
- welcome Tala gift and generous product discounts
Slary: £42K p/a
Applications
If you have a good understanding of the industry, a passion for design and sustainability, we’d like to hear from you.
To apply for this position, please submit your CV and a cover letter detailing why you are suitable for Tala via the ‘apply for job’ button below.