London, UK
Content marketing executive
at Tala
Tala is seeking a content marketing executive to join its team in London.
About
Tala is on a mission to be the definitive zero-carbon lighting brand. Founded in 2015, the company is headquartered in East London and operates three global warehouses in Atlanta, Amsterdam and London. Check out our growing community of designers, renovators and light lovers here @Tala.
Tala combines design, technology, and sustainability principles to create exceptional lighting products. The business works with category-leading design partners in contract and retail channels with a rapidly growing eCommerce channel. Our sights are set on scaling up, which means expanding our international community, product portfolio and team.
Role
The content marketing executive will play a crucial role in growing Tala’s social media presence through engaging, visually arresting content across various platforms and channels.
Reporting to the marketing manager, you will be the driving force behind Tala’s social media accounts and email marketing output, bringing a dynamic and creative approach to all campaigns.
You will also assist the wider marketing department with developing content for advertising, supporting retailers with content requests and helping with the day-to-day management of the marketing team.
Responsibilities:
- create photo and video content for Tala’s social media accounts, including Instagram, Pinterest, Facebook and eventually TikTok
- use social media planning tool to manage content calendar, write captions and schedule posts
- own and devise growth strategy for social media channels and report against department KPIs
- own Tala’s Influencer marketing program and build a fresh community of content creators and trend-setters
- develop seasonal campaigns to help hit Ecommerce sales targets
- work closely with the operations team to ensure campaigns reflect stock levels globally
- coordinate customer insight and responses with customer service and operations
- build and strengthen list of content partners and help manage photo and video shoots
- plan and build weekly marketing emails, including a monthly newsletter and email blasts
- provide organisational support for events and trade shows, as well as live content production
- maintain and organise resources for the Sales Team, including photography and technical files
- support trade marketing manager with inbound requests and acquire content for project case studies, blog articles and social posts
Required:
- a friendly and proactive team player
- at least three years’ of industry experience in a similar role
- you live and breathe social media
- creative and brand-driven
- experienced with social media management tools, such as Buffer
- proficient in Adobe software, including Photoshop
- confident writing skills for social media and email communications
- email marketing experience (e.g., Klaviyo, MailChimp)
- good understanding of social media trends
- experience using Ecommerce CMS(WordPress / Shopify+)
- design enthusiast with a passion for sustainability
- excellent time management and organisational skills
Desirable:
- a natural eye for photography and set styling
- confident with cameras and technical equipment, plus video editing software
- a good network of industry contacts
What to expect:
- career progression within a high growth start-up
- 25 days annual leave plus public holidays
- opportunity to learn from experienced team members across departments
- beautiful office space and showroom, with excellent social zones holding regular team get-togethers (Covid guidelines permitting)
- flexible home/office working split
- welcome Tala gift and generous product discounts
Salary: £35K (depending on experience)
Applications
If you have a good understanding of the industry, a passion for design and sustainability, and feel you can be a brand ambassador for Tala, we’d like to hear from you.
To apply for this position, please submit your CV and a cover letter detailing why you are suitable for Tala via the ‘apply for job’ button below.