New York, USA
Brand creative manager
at RBW
RBW Studio is looking for a brand creative manager to join its team in New York.
The brand creative manager will work within the marketing team to build and grow RBW as a premium, polished and approachable brand within the design lighting industry. You’ll be responsible for designing strategies, campaigns, events and projects to educate and inform our customers about our brand and products. You’ll craft narratives and stories for our interior design-driven market segments to drive brand attachment and product sales, across North American and international territories. Working in a highly collaborative team environment including product development, operations and sales, you’ll oversee the production of our content, communications and customer experience, including but not limited to presentations, showroom and digital. Working with the director of brand marketing and leadership team, you’ll support the development of our annual go-to-market focus and strategy. You’ll help identify and hire our contract creative resources, managing project-based budgets with an eye towards results and analysis.
Key responsibilities:
- design and implementation of unified brand voice and tone
- accountable for all communication channel strategy and content delivery
- oversee budgeting and implementation of marketing events
- responsible for hosted event strategy, calendar and implementation
- accountable for press and publicist goals and project management
- implementation of marketing communications strategy
- accountable for brand, product and direct selling propositions
- accountable for product marketing creative direction with support from creative project lead and digital design lead
- support development and responsible for implementation of brand strategy design and delivery
- support new product opportunity research and new product strategy development
- showroom programming design and implementation
- accountable for sales team product knowledge and readiness
- accountable for marketing communications calendar
- support facilitation of product advisory board
- support senior relationships and brand partnerships with related industries and markets
- responsible for campaign design and implementation
- accountable for showroom experience design, product marketing and creative direction
- responsible for leadership, performance management and goal setting of creative project lead
Benefits:
- health insurance, including 100 per cent covered monthly premium options for employees
- dental and vision insurance plans
- generous time-off policy
- paid sick time
- 11 paid holidays, including floating holiday of your choosing
- your birthday off
- retirement savings plan
- paid parental leave
- profit sharing
- exciting product discounts
- and more
About RBW
At RBW, we believe in the power of light to create atmosphere.
Our purpose is to realise the unlimited potential of lighting. We understand that light helps shape our well-being and has the ability to improve everyday life. Through innovative technology, creativity and refined simplicity we design and manufacture LED fixtures for hospitality, workplace and residential environments. Our customers and partners embrace our collaborative process of exploration, discovery and improvement.
Recently awarded Inc. 5000 Magazine Fastest-Growing Private Business and the highest-ranking manufacturer in New York state in 2020. RBW is one of the first Certified B Corporations in the lighting industry.
RBW’s physical environments in both our factory and showroom are the common spaces that connect us, bringing ideas, concepts and luminaires to life, all while fostering an enhanced level of presence and communication for our team members. RBW expects team members to be on-site to continue conversations and enhance collaboration. Please speak with your recruiter to get clarity on on-site expectations for this particular role. With COVID-19 still ongoing and to ensure comfort and safety amongst our team, we are maintaining a mask-optional workplace.
RBW is proud to be an equal opportunity employer and foster an inclusive and respectful workplace for all. We encourage individuals of any race, religion, belief, gender identity, sexual orientation and age to apply. Additionally, mental and physical disabilities, parental status, incarceration history, citizen status, veteran status and political affiliation will not be factors in hiring decisions. Employment decisions are made on the basis of business needs, job requirements and candidate qualifications. At RBW, we do not tolerate discrimination or harassment in any form to ensure our diverse workforce feels safe and comfortable as members of our team. We strive to be an equitable employer and adhere to providing equal opportunities in all aspects of employment, including compensation, discipline, promotion and access to benefits.
We strongly encourage people from underrepresented groups to apply.
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