Dezeen Jobs

George Smith is seeking a communications marketing manager to join its team in London.
George Smith is the most experienced maker of exceptional upholstered furniture for prestigious projects throughout the world.

Specialising in the making of exceptional, personalised, luxurious, upholstered furniture, we have the largest team of skilled craftsmen and women in the UK. We use only the best, responsibly sourced materials to ensure every handmade piece is comfortable, beautifully finished, and built to last.

Our team is growing, and in 2022 we plan to continue increasing brand awareness and customer loyalty. To achieve our ambitious goals, we are expanding our marketing team to include the role of communications marketing manager.

Job description

Reporting into the sales and marketing director you will be a crucial part of growing our business in 2022; working alongside our brand marketing manager and sales team to achieve our company growth strategy. The purpose of this role is to drive brand awareness globally by communicating our value proposition and USP’s; whilst increasing reach and customer loyalty. This role requires a strong communicator with creative ideas and excellent writing skills; an ability to understand marketing strategy and remain flexible whilst driving projects set out in the marketing plan and operating rhythm.

Required skills:

• minimum two years’ experience with Adobe Software – specifically InDesign
• minimum two years marketing experience

Responsibilities

Website:

• create and manage content – home page, blog posts, project posts; and any other areas that require content creation/ideas

SEO:

• an understanding and experience of SEO is crucial – SEO will be required to run through all content management

Eshots:

• • Mailchimp experience required – or similar software
  • design create and manage research opportunities to grow our email database
  • build customer journeys, automated campaigns, and effective segmentation campaigns

Social media:

• • Instagram:
    • build and maintain our Instagram presence
    • create and adhere to a content calendar
    • actively source relevant and eye-catching content for five posts per week
    • spot and react to social media trends

Branding (content style guide)

Manage and develop a unique style guide to create a consistent voice for all marketing campaign content.

Reporting:

• measure & report monthly on the overall online performance of Instagram and Eshots
• work alongside team to keep Marketing budget up to date and on target
  Press
• editorial – create and manage press releases

Campaign management (content creation):

• new product launches
• look books
• US and ROW marketing
• support US sales team – tenders, project queries, sourcing images
• support export sales manager – tenders, project queries, sourcing images

Gifting:

• plan and manage client/press gifting

Please send all applications to Evoque Recruitment – Jay Dony using the ‘apply’ link below.

www.georgesmith.com

• Applications have closed.