On is a Swiss running brand that combines design and technology to produce innovative footwear. Formed in 2010, the firm was founded by Olivier Bernhard, David Alleman and Casper Copetti in Zurich, Switzerland. Its additional offices are located in the US, Japan, Australia, China and Brazil.

The company's product range includes performance running shoes and apparel, which is stocked in over 6,500 retail stores in over 50 countries.

The brand created a reflective mountain cabin in the Swiss Alps to mark the launch of Cloudrock Waterproof, its first hiking shoe.