Bennetts Associates is recruiting a creative and ambitious marketing coordinator to join its London studio.
The marketing coordinator is a member of the wider business development team coordinating the promotion of the practice across sectors and locations. The role’s primary focus is on communicating Bennetts Associates – the practice, its work and its people – internally and externally, implementing the marketing and brand strategy to maximise the presence of Bennetts Associates in market and industry media and to develop a cohesive internal communications programme.
Supporting all marketing functions of the practice, the coordinator’s principal remit in respect of projects, covers all stages from planning approval to post occupancy. The marketing coordinator works closely with the head of business development and our PR and communications consultant, and reports monthly on all marketing efforts by internal and external parties.
Develop each project’s key messaging while working closely with project architects and administrators to ensure marketing materials are produced at key milestones and are effectively communicated externally.
Act as a day-to-day point of contact with our PR consultancy firm, inform them of project updates, flag up media opportunities and seek consultation on potential PR activities from project teams.
Organise the events programme hosted by or attended by Bennetts Associates staff to implement the business development efforts of the practice. Liaise with organisers of events and the media to maintain strong client and industry relations and ensure the practice is successfully represented.
Coordinate and foster relations with existing practice partnerships and industry groups, and develop ideas for new media partnerships; monitor and assess successes and benefits to the practice.
Create all marketing assets for external distribution and digital marketing campaigns. Liaise with project architects, the head of business development and management to identify key shots, films, graphics and copy for marketing.
Oversee and update all profile information for completed and current projects, both online and offline. The profile includes the practice’s website, social media channels, secured press coverage, digital media profiles, key copy, project sheets, staff CVs, content for events, and on-site office displays.
Coordinate photography, film and graphics commissions for Bennetts Associates’ projects and events, propose briefing strategies and liaise with creative agents to capture the desired messaging. Manage the service level agreements and copyright licences.
Coordinate and create supporting content for events either hosted or represented by Bennetts Associates.
Monitor award opportunities; plan and propose an annual submissions programme. Submit award entries and coordinate content production alongside project leaders to maintain existing success rate.
Feed press coverage, media engagements and practice news to the internal newsletter and social media team. Collate analytics data for website and social media platforms, implement SEO and perform regular competitors’ analysis.
Manage the online image database and provide guidance and training to the rest of the practice as required.
If you are interested in becoming an integral part of our business development team to promote exciting upcoming projects across the UK and EU, please send your CV using the ‘apply’ link below. We’d like to hear about your background and aspirations to develop Bennetts Associates, and any salary expectations.
Bennetts Associates is one of the UK’s leading practices creating sustainable and enduring architecture that is more than skin deep. The practice has completed a diverse portfolio of cultural, workplace and education projects in both the public and private sector, ranging from masterplans to small historic buildings that have been celebrated with more than 150 awards over 30 years. Bennetts Associates is an employee-owned trust with studios in London, Edinburgh and Manchester.